SHIQIU
Streamline medical search for 50M+ users
B2C ∙ Mobile
OVERVIEW
In 2016, Wei Zexi’s death from unapproved treatment recommended by Baidu caused national outrage. In response, Tencent launched Medpedia in 2017, endorsed by WebMD, to combat medical misinformation with authoritative resources.
I joined Medpedia in 2021 to redesign its medical knowledge search app, addressing growing user needs and helping 1.4 billion Chinese overcome medical knowledge barriers.
TEAM
with 2 designers, 1 PM, 1 UXR, 6 engineers
TIMELINE
Aug - Dec, 2021
ROLE
End-to-end Design; Design system; Data analysis; Research; Motion design; Illustration
PROBLEM
Challenges in accessing Accurate medical Info
Based on 300+ NPS surveys and 30+ user interviews, I identified 3 key user problems:
a) Low Search Efficiency: Users struggled with content discovery and search accuracy, which directly impacts retention; b) Impractical Results: users sought actionable guidance not just information; c) Complex Terminology: 70%+ participants easily lost interest in articles filled with jargon.
“ Online medical search can heighten Anxiety. ”
Anxiety curve when search medical info
Average anxiety curve