Under the background of “Asian Hates” and “Black Lives Matter”, our founder, an ex-Apple senior engineer, believed: “ A lot of people desire to make a direct impact towards a cause, but lack of means. ” He hired 20+people with similar passion to establish a startup NewsAction. We aimed at motivating more “audience” to be “participants”. I was brought on to lead the design of MVP and to validate our product ideas through concept testing.

IKEA’s footprint is vast—over two billion people shop a range of 12,000 products in 500+ sales locations in 59 countries and online. But as digital becomes increasingly important—especially in the age of Covid—the retail behemoth needed to modernize and transform their business.

As their digital agency of record, Work & Co defined the vision of a future where technology holistically enhances the customer experience at every interaction. Of course, we didn’t stop there. We also helped bring it to life.

Our first challenge—creating IKEA’s first e-commerce-enabled mobile app—took just 6 months from concept to MVP. From there, we took on the entire multi-channel ecosystem of digital touchpoints, including the website, internal tools, and the stores.

The new experience led to greater efficiency, richer engagements, and incremental revenue.

I've always been interested in emerging technology. As a way to improve my skills, I decided to learn VR/AR prototyping and design. I made this experience as a personal project to improve these skills and get better as a designer. Current museum experiences are stagnant and many people find they lack engagement. Living Museum brings the past alive through interactive and immersive stories. Users can see how artifacts are connected, their stories, fun facts, and their histories. This project is not affiliated with the Royal Ontario Museum in Toronto. It is just for practice.